Marketing a small product (Days 3 and 4)

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So clearly if one is hoping to sell a product, then people need to know about it. And that means marketing. Of course, that is probably the second most difficult thing for me with projects like this. Because then I have to tell people what I’m doing, and risk them either not caring or thinking it’s rubbish.

The thing about the Gumroad Small Product Lab is that you don’t really have time to sit and dwell on that, or let it hold you up. Every day there is a new email with a new set of tasks. If you want to get through the challenge, the momentum just keeps you going. Share it on Facebook? Done. Tweet out the link to the landing page. Done. The email tells you what to do, and before you know it you’re doing it.

The entire process has been filled with insightful moments for me. Today’s lesson, as I did my marketing tasks, is that I will be ok if nobody cares. Of course, it would be better if somebody did, and there is still time for me to find those people, but it is not the end of the world to post something and get no response.

Yesterday I had the task of choosing the name from my product. This was tricky for me because I had something in mind that no longer seemed right after I changed the focus. I posted a couple options in the SPL Facebook group. Much to my disappointment, I didn’t get much feedback. But I decided that the name was not going to be what slowed me down. I got two comments, which didn’t make my ideas sound crazy, so I picked one name, and I’m running with it.

I also had to create the landing page. Now the simplest option would have been to just stick with Gumroad’s built-in facilities for that. But this is where my inner design beast went kicking and screaming into the night. I couldn’t customize as much as I wanted to. So although I do have a page there on Gumroad, the official landing page is here on my site. 🙂 I’ve been sharing the link all day today — on Facebook, Twitter and even LinkedIn.

cover-peekToday’s focus was really on spreading the word about both my project and others. I am drafting a post with some of my favourite other projects from the challenge, but if you follow me on Twitter, I shared several today. The other thing I got down to today was thinking about the cover of my workbook. I came up with 4 options, and have been polling a few people. Here’s a little peek at what they looked like.

But for now, if you want more info then you need to check out the landing page and sign up for updates:

Power Your Learning: Plan For Success in Your Next 20 Hour Learning Project

I would love if you would share this in your own networks to help me build a little momentum before launch. Thanks!

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