Topic: Creative Industries
Key points to consider for presenting a Brand Jamaica project to investors
I will be presenting my Creative Canvas, a variation on the Business Model Canvas designed specifically for creative artists.
Millennial Marketing: Lessons from New Media for the Creative Industries (Rex Nettleford Arts Conference)
I will be taking at look at how arts organisations can market to millennials learning from new media technologies. This presentation will examine some of the latest trends in new media marketing and their applicability to engaging arts audiences. It will provide creative industry organisations and entrepreneurs with some tips for identifying and evaluating new media opportunities in their own artistic ventures. The format will include a presentation followed by an active discussion with participants about the new media challenges faced by their businesses.
I will present a new approach to the business model canvas designed specifically for creative arts enterprises places the artist’s vision at the centre of the process. This will help artists who struggle with how to maintain their artistic integrity and vision while serving a consumer market with a product that will sell.
Audiences for creative artists live online, and the modern creator must engage them accordingly. For any creative entrepreneur, an online presence is no longer optional. Through an online platform, creative artists can connect with a global audience previously unavailable to them. WordPress is the perfect tool for creative artists to build their online audience platform for content, communication, commerce, collaboration and community. This presentation will look at how to use WordPress to facilitate creative artists connecting with their audience and building their business online.